7 Sustainable Beauty Brands you must try!

Traditional cosmetics and toiletries do the most damage to the environment once they are washed away down our sinks. From our sinks, the chemicals are released into our lakes, streams, rivers, and public water systems, damaging wildlife and flora and fauna.

From piling heaps of non-biodegradable toxic plastic packaging to large-scale chemical pollution from factory discharge, and not to forget, cruel testing practices on animals, irresponsible beauty brands have chosen an array of ways to negatively impact our ecosystem. 

However, thankfully the above statement isn't applicable to the entirety of the beauty business. Even within an industry characterized by a focus on the superficial both in business and nature, some beauty brands have time and again proved their commitment to taking care of the Earth. These sustainable and eco-friendly beauty brands have done their all, to rectify some of the damage inflicted on our planet thus far. And with that thought, here's a round-up of the 7 best sustainable beauty brands in India.

1. Forest Essentials 

One of the most luxurious Ayurveda beauty brands, all the products you'll grab at Forest Essentials is made from all-natural organic ingredients. The process followed to create the products is also in line with traditional Ayurveda practices. Not only that, but this sustainable beauty brand is also fully devoted to proper environment-friendly waste management, and sustainable agricultural practices, along with all their products being free of chemicals, and preservatives.

2. Pahadi Local

Imbibing source-to-bottle philosophy, the origin of Pahadi Local is in the mighty Himalayas. The brand lets you take a part of the mountains home with pure, chemical-free, and simple skincare products. With its afforestation drives and recyclable practices, Pahadi Local also enables local women by providing them with employment and helping mountain children with warm clothes.

3. Neemli Naturals

Neemli Naturals products are not just cruelty-free, but also vegan.  They’re completely free of any animal-based ingredients and toxins. They are handcrafted in small batches to keep them fresh and healthy.

4. Ruby's Organics

This premium sustainable beauty brand prides itself on being the first thoroughly organic make-up line in India. The beauty products offered by Ruby's are 100% organic and made of purely natural ingredients, with no trace of chemicals or synthetic materials.

5. Khadi Natural 

Khadi Natural prides itself on its chemical-free products packed with herbs and natural ingredients such as neem, lemongrass, aloe vera, cucumber extracts and more. From the soaps to shampoos, they’re all paraben-free and help you watch your skin routine while also caring for the environment.

6. SoulTree

From shampoos and soaps to makeup, SoulTrees products go a long way in protecting the environment. All the ingredients are organically farmed and ethically and sustainably sourced.

7. Daughter Earth

Developed and manufactured in India, this brand boasts of now producing its packaging too in the country. It's a beautiful amalgamation of advanced green chemistry and ancient Ayurveda. The brand is sustainable and cruelty-free with the ingredients that are consciously chosen.